Transform Instagram DMs & comments into sales.
SocialRepl.ai connects your Shopify store to Instagram so customer conversations become orders. When someone DMs or comments about a product, the app replies instantly with a personalized AI message and a direct checkout link.
Free plan available · 100 messages/mo · No credit card required
One-click Instagram setup.
Link your Instagram Business account to your Shopify store in seconds. Toggle DM automation, comment automation, and follow-up messages on or off, and dial in your brand voice.
- Plug-and-play OAuth — no copy-pasting tokens.
- Per-channel toggles for DMs, comments, and follow-ups.
- Tone presets plus a free-form custom voice field.
Map products to your Instagram posts.
Tell the AI which product is featured in each post and it will recommend the right item and generate a checkout link the moment a customer asks about it.
- Pick a product per post from your Shopify catalog.
- Enable or disable automation per post.
- Unmapped posts fall back to smart product detection.
AI replies with one-click checkout links.
When a customer comments or sends a DM, SocialRepl.ai answers in your brand voice and drops in a short, trackable checkout link that goes straight to the right product.
- Multi-turn conversations that handle follow-up questions.
- Knows your products, pricing, and store policies.
- Comment-to-DM flow keeps the conversation private.
Track messages, clicks, and revenue.
See exactly how Instagram is driving sales. SocialRepl.ai attributes orders back to the DMs and comments that started them, so you know what's working.
- Messages, links sent, clicks, click-through rate.
- Sentiment analysis and customer segmentation.
- Revenue attribution split by DM vs. comment.
From DM to checkout in minutes.
- 1
Install & connect
Install from the Shopify App Store and link your Instagram Business account.
- 2
Map your posts
Match Instagram posts to the products they're selling — or let the AI do it for you.
- 3
Turn on automation
Pick a tone, add custom voice notes, and flip on DMs, comments, and follow-ups.
- 4
Watch the orders roll in
The AI replies 24/7 with checkout links. You watch revenue land in your dashboard.
Start free. Scale when you're ready.
All plans include AI replies and Shopify checkout links. Billed in USD every 30 days.
- 500 messages / month
- DMs + Comment-to-DM
- Brand voice customization
- Store question answering
- Order attribution + full analytics
- 10,000 messages / month
- Everything in Growth
- Follow-up messages
- Multi-turn conversations
- Per-post analytics
- Priority support
Frequently asked questions
What does SocialRepl.ai actually do?
It connects your Shopify store to Instagram and uses AI to reply to DMs and comments with personalized messages and one-click checkout links. The AI learns your products, pricing, and store policies so replies sound like you.
Do I need an Instagram Business account?
Yes. You'll need an Instagram Business or Creator account linked to a Facebook Page to authorize messaging. We walk you through it during onboarding.
How does the AI know which product to recommend?
You can map products to specific Instagram posts, and the AI also detects product mentions from the conversation. When intent is clear, it generates a short checkout link for that product.
How is revenue attributed?
Every checkout link is uniquely tracked. When a customer buys, we attribute the order back to the originating DM or comment so you can see exactly what Instagram is driving.
Can I customize the brand voice?
Yes. Pick from preset tones (Casual, Professional, Friendly, etc.) and add custom voice instructions — for example, "always use emojis" or "don't discount." The AI sticks to your style.
What happens if I hit my message limit?
Automation pauses for the rest of the billing cycle, and you can upgrade anytime from inside the app to keep replying.
Ready to turn Instagram into your best sales channel?
Install free, connect Instagram, and start replying to DMs and comments today.
Install from Shopify App Store